It is especially provocative to believe that you can call on people and companies that don’t already buy what you sell—but that you believe should buy what you sell.
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4761 days ago
Social Media marketing has taken sales and selling into a different dimension and with Social Media people will make it very obvious that they want to buy, how many buying signals do you need to be convinced of an interest?
The dilemma that I see, is where does traditional selling end and permission marketing begin, or visa versa? Go into a prospect too early an you're 'intrusive', go in too late and they've bought somewhere else.
Prospect qualification has always been an art, it's now an art shared by sales and marketing. Seems to me that it's high time sales and marketing started working together more, using Social Media together and both seeing great results!
Best regards, Peter