It is important to monitor events within your client companies and your dream client companies. But, by itself, triggers are not enough. They make you look like an opportunist, and it is better to have built relationships, spent time within the organization, and to have a real understanding of their dissatisfaction.
The Case Against Trigger Events
Posted by iannarino under SalesFrom http://thesalesblog.com 5147 days ago
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Martin...”
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