BizSugar.com › Sales › How to sell more by recognizing trigger events. | Sales Management 2.0 Podcast

This week, we had the chance to chat with Craig Elias, the founder of Shift Selling. At Shift, they believe the biggest mistake most selling professionals and sales organizations are making is analyzing lost sales versus analyzing won sales and finding or creating the perfect timing. What's the difference? Listen and find out, but I can assure you I cannot think anything else so simple that will have such a profound effect on your sales performance.