The best way to bring your marketing writing alive and make it effective, is to use the "what's in it for you" approach. Suzan St Maur explains how to do it and why it's critical to talk benefits, not features...
Marketing writing: what's in it for you?
Posted by SuzanStMaur under MarketingFrom http://howtowritebetter.net 4446 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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