The goal of a headline is not to sell and not to yell (though some may appear to do both), but to pull people into the content of the email. Just as the subject line invites people to open the email, the headline invites them to keep reading. Use it to pull them into the heart of your message.
Here are some tips to consider when crafting email headlines:
Creating Great Email Headlines
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From http://lunchpail.knotice.com 4451 days ago
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