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Is your small business involved in the travel industry? Then there’s good news ahead: A new study, the MMGY Global/Harrison Group 2012 Portrait of American Travelers, found that despite continuing economic uncertainty, Americans are recommitting to the importance of travel and willing to spend mone Read More

If your small business is a restaurant, retailer, salon or bar—the type of business that relies on local customers and word-of-mouth—you’ve probably had some experience with review and ratings site Yelp!. How much weight do Yelp! reviews carry with consumers? A study by University of California, Be Read More

There are many different ways to convey the essence of your brand with a logo. One is through an image, or an icon. Some of these are literal, some abstract . . . but designed to convey who you are, what you do in a single mark. In today’s blog, am going to take a look at some of the great icon or Read More

Is your ecommerce business hoping to compete with big retailers and e-tailers this holiday season? If so, you already know that offering free shipping can make all the difference in whether customers click “buy” or just leave items sitting in their online shopping carts.
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You know those logos that are so simple, but say it all. There are heaps of them around. We’re gonna take a look at some of the greats this week and examine how these logos express the essence of branding for each of these companies. Read More

As we gear up for the holiday shopping season, mobile shopping is one of the hottest trends to watch. Almost 90 percent of mobile users report either regularly or occasionally researching products on a smartphone or tablet, according to recent research from Prosper Mobile Insights. Two-thirds regul Read More

Have you ever seen a haul video? If not (and you’re not a teenage girl), don’t feel bad. Haul videos are amateur videos where young women (for the most part) sit in front of the camera and show off their recent clothing, accessories or cosmetics purchases, describing each item in detail and talking Read More

With Black Friday, Small Business Saturday, and Cyber Monday fast approaching, it’s the perfect time to fine-tune your strategy for generating customers during the holiday shopping season. So whether you’re launching a mobile-friendly version of your website, setting up a cart or kiosk at the local Read More

In yesterday’s blog, I went over the importance of setting up a marketing program to drive traffic to your website. Organic search engine optimization takes time (and often a specialist) — so if you want instant traffic, it is best to try something like Google AdWords or Facebook ads (and preferabl Read More

A lot of small businesses today are realizing that having a small business website is critical and are taking this step . . . but they don’t realize that getting a website is just the first step of the online journey, and that there are many more steps required in order to get results. Read More