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We’ve already talked about some of the mobile stats in previous posts, and hopefully you understand how big the mobile market is. But here are some additional insights and wisdom about why mobile shopping and mobile marketing is something you can’t ignore.
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A mobile website is more than just a smaller version of your regular website. It’s a website that is designed and laid out to specifically work on a smartphone or tablet. While smartphones and tablets are basically just smaller computers, that doesn’t mean your website should treat them that way. A Read More

Mobile marketing continues to grow as smartphone adoption increases, but a lot of companies are failing to capitalize on this growing opportunity. This leaves the door wide open for forward-thinking business owners and marketers to dominate this still-young marketing channel. Earlier this month, th Read More

The proliferation of mobile devices—and shopping or price comparison apps to use on them—has retailers worried that consumers are using their stores as “showrooms” to check out merchandise, then go online on their phones or tablets to find the same product cheaper elsewhere. But a new study from Wa Read More

As more and more consumers search for local businesses on their mobile devices, SMBs with a mobile presence will have the advantage when it comes to reaching those customers. So whether you’re just beginning to explore mobile marketing for your business or you’re planning to expand your current str Read More

We’ve already shared four secrets with promoting your business online. And the world is filled with enough books on the subject, you could start a library, so those four tips are like that tiny first bite of an appetizer at the world’s largest buffet. We wanted to give you a few more secrets so you Read More

In a previous article, we talked about four things businesses can do to help their social media marketing. We mentioned blogging, Twitter, and Facebook Pages as some of the best tools you can use for social media marketing. But we didn’t tell you how to use them. So here are four simple ways to est Read More

While this is not an exhaustive guide by any means — there are several very thick books on the subject — our hope is that we can give you a place to start, some ideas you can start implementing, and some strategies to get you started. Read More

Social media marketing is one of the most effective and far-reaching marketing channels available to the 21st century. We want to give you a basic rundown of some tools you can use to start marketing your business, whether it’s online or a brick-and-mortar location. Read More

As we talk to small business owners and entrepreneurs, we hear about all kinds of interesting businesses people have started because they have a passion for the work, they are able to fill a need, or they’re able to use past experience and knowledge. These are some of the interesting businesses we Read More