For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important f
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Mssux voted on the following stories on BizSugar
5 Easy Ways to Make Your About Us Page More About Your Customers
Posted by JohnH under Online MarketingFrom http://www.searchengineguide.com 6021 days ago
Made Hot by: on November 25, 2007 4:17 am
Pre-written emails to the rescue
Posted by Becky under MarketingFrom http://www.ducttapemarketing.com 6021 days ago
Made Hot by: on November 25, 2007 7:43 pm
Email is awfully invasive, no way around it these days, but it's also awfully effective for all types of communication and response. One of the ways that I've found to get a little bit of control over the beast, while also making sure that my responses are well crafted, is to pre-write email responses to many of the common requests I receive. The
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Improve Your Homepage Performance Significantly
Posted by louienews under Online MarketingFrom http://chiefmarketer.com 6021 days ago
Made Hot by: on November 25, 2007 7:42 pm
If you're in the middle of a homepage design review like we are here at MarketingSherpa, you know there's a lot to consider. Here's a handy checklist of eight improvements worth testing.
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Jerry Seinfeld's Productivity Secret
Posted by dobbie under Self-DevelopmentFrom http://lifehacker.com 6022 days ago
Made Hot by: tiroberts on November 25, 2007 5:54 am
Years ago when Seinfeld was a new television show, Jerry Seinfeld was still a touring comic. At the time, I was hanging around clubs doing open mic nights and trying to learn the ropes. One night I was in the club where Seinfeld was working, and before he went on stage, I saw my chance. I had to ask Seinfeld if he had any tips for a young comic. W
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Top 10 SEO Trends & Tips
Posted by suzyQ under Online MarketingFrom http://www.wdfm.com 6024 days ago
Made Hot by: on November 25, 2007 7:43 pm
A great summary of the latest in search engine optimization. For example, find out what Google thinks your website is about by using the Keyword Tool. Plus, it's not directly stated, but if you've got a web videos, host them on YouTube rather than use your own bandwidth. It's more likely you'll show up on the top of Google SERPs.
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Manage Your Energy, Not Your Time
Posted by alphalife under Self-DevelopmentFrom http://www.bnet.com 6024 days ago
Made Hot by: on November 24, 2007 12:24 am
Organizations are demanding ever-higher performance from their workforces. People are trying to comply, but the usual method--putting in longer hours--has backfired. They're getting exhausted, disengaged, and sick. And they're defecting to healthier job environments. Longer days at the office don't work because time is a limited resource. But p
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Five Questions for Direct Mail Copywriters
Posted by wontonu under Direct MarketingFrom http://www.targetmarketingmag.com 6032 days ago
Made Hot by: on November 14, 2007 8:21 pm
In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor
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Bill extending Internet tax ban goes to Bush
Posted by LeeAdams under NewsFrom http://news.yahoo.com 6032 days ago
Made Hot by: on November 16, 2007 5:47 pm
The House of Representatives approved legislation on Tuesday extending a moratorium on state Internet access taxes for seven years, sending the bill to the president to sign into law. Internet service providers say the price of Internet access could rise by as much as 17 percent if the moratorium on state taxes was allowed to expire.
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Here Comes the Do Not Track List
Posted by LeeAdams under Online MarketingFrom http://www.marketingvox.com 6032 days ago
Made Hot by: on November 16, 2007 5:47 pm
A coalition of consumer privacy groups is expected to propose the online equivalent of the Do Not Call list, reports Advertising Age. Groups including the Center for Democracy and Technology, Electronic Frontier Foundation and others, have announced a press conference for today. The groups are expected to propose changes to how advertisers disclos
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E-Mail Open Rates Hinge on 'Subject' Line
Posted by wontonu under Online MarketingFrom http://www.emarketer.com 6032 days ago
Made Hot by: on November 14, 2007 7:21 pm
Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trou
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