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Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. These are responding to the Read More

Trying to decide between regular email marketing software and marketing automation? While marketing automation uses email marketing as its backbone, it also includes a host of other advanced features that may be unnecessary and advanced for the average business person. Read More

For many owners, their biggest concern in an exit plan is maintaining control. Whether they seek to sell to employees, family or a third-party, there is a fear that, once started, the process will have its own rules and momentum. Read More

One of the major aspects of having a successful business today is your social media presence and presentation. It’s not enough just to post here and there in order to be heard and noticed on social media – new technologies have taken it pretty far when it comes to Internet marketing. Being messy an Read More

Your company name will set the tone for how others think about your business. Here's how to use what you already have written about your business (your business plan!) to help craft the perfect company name. Read More