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Ever since Google released its Penguin algorithm, website owners have been swimming in murky and dangerous waters. It is no longer enough to get lots of good quality links pointing to your site. you also have to avoid the naval mines* lying in ambush – links from sites that Google considers to be t Read More

What you need to know when crafting an effective social media strategy for your startup.

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just Read More

We all know that customers are the heartbeat of every company. But who are these people that are directly responsible for providing revenue to the businesses we’ve put so much energy into building? Read More

For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” Read More

Affiliate marketing is one of the best ways to make money blogging and there are little tips you must know in order to get the best out of it. There are four major ways to monetize a blog, of course we know it; Google adsense/direct advertising, Affiliate marketing, Services and creating. products. Read More

There are 2 main parts of PPC management: Growth and Optimization. Both consist of tasks that, if not done efficiently, can suck hours out of the work day. At BuyerZone, we have built and use Excel tools to help manage our day-to-day PPC activities, ultimately saving time that can be best utiliz Read More

If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation.

We asked a panel of 13 successful entrepreneurs to share their best a Read More

Affiliate Marketing is a grouping of Web-based marketing techniques comprised of a central business which rewards “affiliates” on a per-visit, or per-customer, basis. Read More

Google sometime last week announced a new tool called the Data Highlighter. The purpose of this tool is to help webmasters add structured data to their websites in the most hassle free way. Read More

Is your small business website driving the leads, customer engagement and sales you want? If it’s falling short of your goals, how can you help your business website perform better? Here are three steps to take.
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