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Most social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results. Read More

First impressions are so important. Not just in the online world, but in pretty much anything in life as well. The experts say that you only have about 7 seconds to motivate a new visitor to stick around. Read More

Many small business owners hire SEO experts, website developers, and consultants to help them with online marketing. But, if you don’t know what to look for you can easily be taken for a ride and have little to nothing to show for all your investment of time and money. Here's how to avoid this. Read More

Twenty-six-year-old David Karp is the ultimate rags to riches success story. With today's announcement that Yahoo will buy Tumblr, a social blogging platform he launched in his mom's apartment at at 21, Karp is now a mega-millionaire. Think your small startup can't make it big? Read this story and Read More

Still wondering whether you need to blog? Read this blogging statistics to see how regular blogging can be used for lead generation and winning customer loyalty. Read More

Keith Sawyer, professor of psychology, one of the country’s leading experts on creativity reviews the book. Susan Cain, NY Times bestselling author of "Quiet: The Power of Introverts in a World That Can't Stop Talking" says "It's a must read for entrepreneurs hoping to take their ideas from fuzzy t Read More

Facebook can prove one of the best social media traffic sources and the following infographic tells you how to get more people to see your Facebook posts! Read More

BuyerZone just got a bit more social. Today, we launched our brand new social media page: BuyerZone on Social Media. As you look around, you'll probably note that it's a pretty simple page.

Well, look again!

There are, in fact, two key aspects that I made sure went into this page as I designe Read More

Facebook appears to have removed Page updates from the streaming ticker on the right portion of the screen. No official announcement has been made yet, however, its been days since I've seen any updates from any pages I follow. This means that even if a user is subscribed to receive notifications f Read More

By Flor McCarthy

The purpose of this post about social media risks is to help you manage social media effectively in your business. Don’t let legal issues with social media ever be a reason not to use it if it is something that would benefit your business. But do identify the risks and manage th Read More