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A change in the packaging of orange juice cost the company tens of millions earlier this year. What does this tell you about the importance of branding for your product? Read More

A study found that small businesses, already burdened by high health care costs, could save money under a mandate to purchase coverage for employees. Read More

Ever Googled your own name? Most people have at some point, and there's a good chance your customers have Googled your name, too. Make sure what they find about you in Google makes them want to do business with you. Read More

Nearly every day now I see a new start up promising to help local small businesses advertise online better. To be sure, small businesses trying to promote themselves online have a lot of options. A few years ago it was OK to spend a great deal of effort trying to be in a lot of places at once. Today, not so. You'd be better off just sticking to a Read More

Nearly every new technology is hailed (at least by its creators) as one that will “revolutionize” this or that aspect of our lives. Upon closer examination, however, the hype is seldom warranted. Once in a while, though, a technology gets beyond vaporware and offers a solution so promising that widespread adoption seems all but certain. The follo Read More

Most think of marketing as advertising and most advertising is about getting a customer to buy your product or services. Of course, that's the end goal of business. However, marketing needs to educate your clients and prospects to be truly effective. Read More

This week Microsoft unveiled their rival search engine Bing, to challenge Google's market dominance. The company is attempting to position itself as a "decision engine" and is throwing its marketing... Read More

Tom Stewart advises business leaders on managing and thriving in an economic downturn. Watch this video and there are really a lot that you can learn from. Read More

Many of us have left the world of cubicles behind as our jobs increasingly move into the online realm, where physical presence becomes just an occasional part of our work lives rather than a daily grind of commuting in traffic and cubicle dwelling for 40 hours a week. I see more and more people joining the remote web worker ranks every day, and I' Read More

Ideas to promote your small business particularly a new business including using social media like Facebook, blogs, YouTube etc. and working to get press coverage of your venture. Read More