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I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Of course, we never see ourselves in this mode, yet we need to recognize that all humans see reality differently through a built-in set of “cognitive biases Read More

The stories going on in your head, whether or not you are conscious of them, set the tone for your entire life. Odds are you have the same five or six stories repeating themselves over and over again and you are not even conscious of them. The fact is your stories, or the conversations you have wit Read More

Tempted to do some "DIY Marketing" for your startup company in order to save money? Our advice: Don't try it, unless you're ready for a world of pain. Read More

Getting started doing anything is hard, especially something new and unknown. Here's how to make some progress Read More

I wrote this post to discuss with you how important design really is, how much you should invest in it, and other useful principles of making your design totally kick ass. Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

While I usually advise that everyone who is interested in opening an online store give open source a try (or license 3rd party source code) and host their own website, some people require a little extra hand holding in order to get started with their online business.

As a result, it makes sense Read More

More and more business is done via virtually. Take advantage of this trend and do the opposite. Send out a piece of snail mail. Read More

5 steps for a small business owner to take the "scary" out of SEO and get started especially in the middle of all of the recent changes with SEO Read More

Sales page writing is an art, but before you write your sales page you need to know the three steps to successful online marketing: 1. Getting people to your blog or website. 2. Keeping them there. 3. Converting them into subscribers or paying clients on your sales page. You’re probably familiar wi Read More