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It is important for every woman entrepreneur out there to understand the key role existing customers play in the in business growth building. For one, convincing existing customers to buy again costs less compared when you try to convince a new customer to buy. Read More

Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who’ve experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know. Read More

Are you willing to simplify a process to increase your customer retention? If you are then you could increase revenue. You may not have changed or looked at the processes to see if they can be improved. Often this comes down to habit and business as usual. What if there was a better way? Read More

Google continues adding more features to its social network. On Monday, the company announced the introduction of embedded posts and started rolling out automatic author attribution. Read More

Are you taking a look at your mobile shoppers? You should. Did you know that mobile traffic contribute a lot to online sales? Here's how you can delve into this matter. Read More

When you’re starting a blog, instead of reading articles about How To Build a Blog ranging from keyword research, registering and hosting your domain to installing the blog, you go and start reading articles about How to Drive Traffic to your blog then, you will only be wasting your precious time a Read More

Small-business owners get unsolicited advice everyday. Some of it can be very helpful, some of it is better off ignored. If you hear any of the "words of wisdom" listed below, our advice to you is to smile, say thank you, and move on.
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If you're looking to create an infographic for your own business, or for one of your clients, Julia Borgini tells you how to create a great infographic that will be shared EVERYWHERE. Read More

Going mobile can open a lot of doors for your company. Here are four key ways it can help your business grow. Read More

Being an honest businessperson can get complicated. It’s easy to include words like “integrity” in your company core values, but how far does it go? Making sales calls with a fistful of hundred dollar bills or a trunkful of color TVs is a thing of the past in most industries. Read More