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By Melissa Talago, founder and chief fire starter at Campfire Communications Read More

Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business. It’s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn't optimized, you’ll find yo Read More

We know that communicating with your customers isn't as easy as it looks and picking the right platform is even harder. To help you make the best decision, here are the pros and cons of both email and social media marketing.
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In today’s high-speed world, is your sponsorship activity engaging enough to cut through the noise? Like all elements of a successful marketing campaign, sponsorship engagement needs to be authentic. When people are aware of your involvement – authenticity ensures a better chance that they will bel Read More