Forrester's recently published study on Interactive Marketing (email, social, dialog, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels. Discover the implications for you.
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Jrstafford voted on the following stories on BizSugar
Marketing Automation Corner - Optimizing Your Email Campaigns
Posted by jrstafford under Online MarketingFrom http://blogs.marketingstudio.aprimo.com 5246 days ago
Marketing Automation Corner - What's Your Excuse for Not Using Data Mining?!
Posted by jrstafford under Direct MarketingFrom http://blogs.marketingstudio.aprimo.com 5247 days ago
Data mining and RFM can significantly help with all direct marketing efforts (multichannel campaign management efforts using direct mail, email and call center) and some interactive marketing efforts as well. So, why aren't all companies using it today? Well, typically it comes down to a lack of data and/or data mining expertise. Learn more...
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Marketing Automation Corner - Be Relevant, Be a Marketing Hero!
Posted by jrstafford under Online MarketingFrom http://blogs.marketingstudio.aprimo.com 5247 days ago
The key to achieving your desired conversion rate is relevancy -- pure and simple. It's more than using your microsite software to support specific campaigns. It's about testing and delivering personalized emails with relevant content that drives customers to a personalized and relevant experience on your microsite. Learn more...
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Successful Data Mining: 80% Data Prep, 20% Modeling & Assessment «
Posted by jrstafford under Direct MarketingFrom http://dataminingrx.wordpress.com 5573 days ago
Successful data mining for marketers is really all about getting your data properly prepared. Data miners spend about 80% of their model building efforts on data preparation. Once the data is ready, it's quite easy to use applications like SAS Enterprise Miner or SPSS Clementine to develop response models to help improve your marketing ROI and re
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RFM - Recession Proof Your Marketing Spend Today!
Posted by jrstafford under Direct MarketingFrom http://www.evancarmichael.com 5573 days ago
Made Hot by: on February 16, 2009 11:53 pm
RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa
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