RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa
Read More
These stories submitted by Jrstafford became hot on BizSugar
RFM - Recession Proof Your Marketing Spend Today!
Posted by jrstafford under Direct MarketingFrom http://www.evancarmichael.com 5573 days ago
Made Hot by: on February 16, 2009 11:53 pm
« previous1 next »
Subscribe
“You are most welcome Gaurav....”
“transition plan is the first thing to start. Thank for sharing this...”
“I have been using Picuki, and other tools. But, I was not aware about IG...”
“I am not into Google Sites. I still and always prefer WordPress. Easy to...”
“Semrush is changing. And, I am following the path....”