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All CMOs engage in a time-driven bargain: exchanging their time -- the time they've invested in market research, marketing plans, strategy development and advertising -- in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours? To take the time to listen Read More

Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing. Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV.

Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what Read More

This article points out the obvious marketing mistakes that you should never make as a small business. Read More

THE ECONOMIC STIMULUS package signed by President Bush on Wednesday includes two significant tax breaks for small-business owners. The provisions, designed to encourage business spending, come in the form of bigger depreciation write-offs: Read More

How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page? Read More

Hey Obama! Hey Clinton! Hey McCain! Psst, over here. Some members of the small business community are ticked off that small firms, which create the greatest number of new jobs in the nation and comprise 99 percent of all employers, are getting little attention during this presidential campaign season. Read More

From the page: "The U.S. economy is in better shape than the pundits, polls and press say it is. I don't believe America is in a recession now. I don't think one is coming. After eight months of anxiety and stock market turbulence, if the bad event hasn't happened by now, I doubt it will happen at all." Read More

The mortgage credit crunch has spilled over into business lending as local banks are less risk-inclined than they used to be and credit is harder to come by for businesses, U.S. Small Business Administration officials said. The number of SBA-backed loans from banks has trended down as banks toughen their standards and small businesses are more cau Read More

How can this be? How can A-list bloggers be churning out huge resources and intellectual debate, and here I am, outranking them all on one of the biggest social media sites on the Internet— with a bloody quiz!?! Read More

Many entrepreneurs don't have the luxury of having a separate accounting department, instead doing their own number crunching. It's not always easy, but you can make it less difficult by making use of the huge number of free financial tools for businesses that are available on the Internet. Here are 100 calculators that can help you get and keep y Read More