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Landing pages are a great marketing tool for any business. If you want to start an online business, landing pages are just as essential as the goods or services you plan to sell. However, what is the purpose of a having a website if you cannot generate any visitors? Read More

When you have no digital footprint online, using social media might feel like talking to a wall; trust me, it is not. Read More

Though you can craft well-trafficked blog entries that will inevitably help your brand, failing to understand who you want to be landing on your pages could mean you’re not getting the most out of your investment. Buyer personas are, in short, archetypal (but research-based!) characterizations of p Read More

It’s true when they tell us that it’s much more effective to keep an existing customer than it is to bring in a new one. The biggest brands of today know this and understand the vital importance of boosting customer loyalty in order to develop long-lasting relationships with consumers. Read More