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If you’re a small business owner, one method of driving traffic you may not have considered is Amazon advertising. Creating a brand experience on Amazon can be an important route to success. Here are 10 tips for developing a great Amazon advertising strategy. Read More

Average session duration, say hello to everyone. Everyone, this is average session duration (or ASD as we call it 'round here). It's a surprisingly important metric for website performance, and we hope you will all spend some time with it.

We find it effective to study alternative metr Read More

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and to Read More