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One of the most common areas where businesses lose money is through mismanaged marketing spending. There are a few pitfalls that can quickly siphon away a budget, but the biggest is probably a lack of targeting. Read More

Your blog and social profiles are updated with new posts daily, you are totally clear that you are on the right part and not doing anything wrong. All your wasted time and efforts to come-up with a quality post and still readers don’t engage with your content. Read More

Making a sale is easy when you control the environment. When customers come to your store, all you have to do is wait for them to approach you with their items and then ring them out. But, what happens when you leave the store, and you’re directly competing with many other merchants in close proxim Read More

This week we shine the small business spotlight on Goedeker’s. Launched as an appliance repair business, the company grew into an electronics and furniture retailer and finally an eCommerce site. Today, the company, based in St. Louis, is in its second generation of family ownership. It has survive Read More

A major update for Google+ for Android is being rolled out slowly. There are 9 new cool features that are included in the update and all of them sound pretty awesome and seriously, I can't wait to try them out. Read More

Almost daily I have bloggers come to me with questions about blogging and social media and one of the most popular question I get is…

“How do I make money with my blog?”

My answer to the very new blogger is usually something like… Read More

Do you aspire to create the perfect social media post?

We all wish that we could unlock a magic formula that would enable us to create the perfect social media posts. The truth is, it’s very very difficult.

It relies on capturing the moment and capturing your specific audience’s attention. Th Read More

The first morning I woke up as an entrepreneur is something I’ll never forget. It was about 4 a.m. in the morning, the house was all quiet, and I was thinking to myself, I don’t have a real job. I got up and paced the floor with one word in my head, foreclosure. I think back to that time and I was Read More

Sometimes ideas have to sit with me for a while in order to really have an impact. I had this happen recently while attending Oracle HCM World. While there, I was hearing from many seasoned leaders in the HR industry and it struck me that while I know about technology and the importance for HR le Read More

Social profile optimization doesn’t have to be a difficult and tedious task – all you need is to follow these simple SMO tips Read More