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One of the more interesting apps to be developed in Ireland is the Grace App, which has been developed to assist the development of independent communication in autistic children. Here’s a recent interview that I conducted with the founder of the Grace App, Lisa Domican. Read More

A new Export Co-Operative is coming together to reduce prohibitive delivery costs and create innovative opportunities for small firms exporting from Ireland. Read More

At Angel Marketing we were delighted recently to have won the award for marketing excellence. I'm going to look at why businesses and business people should enter awards and how to use them to help your business if you've win, or even if you haven't. Hopefully I will then follow my own advice Read More

In today’s Internet driven world, having a good SEO campaign is a necessity in order to market your brand and services online. Without a strong SEO plan, your company can be left behind in a short matter of time. Read More

I recently had one very refreshing conversation with a marketing director in the FMCG industry. This particular individual was very clear about the role of social media in their marketing plan – it had one core purpose: to communicate their brand to a younger audience Read More

In same way that a project manager creates a project plan with deliverables, milestones and due dates, the content plan takes the same approach but focuses on content as the deliverable. Read More

Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebo Read More

Hands up if you're sick of social media! Hands up if you love it so much, you have to log in every day, at least six times! It may be unoffical, but those love-hate symptons are signs of social media sickness Read More

A good boss, like anything other good experience we have in life, can leave a lasting impression on us. But unlike horror stories often recounted about ‘bad’ bosses we don’t hear that many great stories about the ‘good’ boss. Read More

The speaker was recommending that the members of the audience switch from buying branded milk and other goods to buying own brand. The argument being that it is much cheaper and it is same product, same producer, same cows and the insinuation that this is still supporting the producer. Read More