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As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in t Read More

Donald Trump shares tips for surviving the devastation of this economy. Learn how to position yourself for what comes next. Read More

Check out these eight social networks with more specific purposes or narrower audiences than Facebook, MySpace and LinkedIn. Read More

What do you think about this Big Idea for hooking up? Sometimes it's the simplest ideas that make millions. Is this a million dollar idea? Read More

In a weak economy, it's especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th Read More

Now that executives are increasingly working as free agents, it is no surprise that their assistants have turned to the same business model. And as more people try to figure out economic survival strategies that are not dependent on single employers, I expect to see more segments of the workforce turning towards some form of free agenting. Read More