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You have to turn that click into a sale or a purchase. This is called a conversion, but you probably already knew that. The question is: how do you turn website visits into conversions?

Event-driven analytics can help you up-sell products to people who fit a current trend or are impacted by a c Read More

If your strategy is not implemented properly, pay per click marketing can be risky for your business and cost a lot of money. You can get a deep hole in your pockets with this kind of advertising and still fail to lure in customers, especially if they are new to PPC services.
You should definitel Read More

Reports of the death of email are wildly exaggerated. Seventy-five percent of adults – across all age groups except 65+ – prefer companies communicate with them through email. With various studies showing 4000% ROI on email marketing, companies should love email back. Read More

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. Read More

Writing an article that is of a high quality requires more than just structuring an outline and entertaining the reader. It is in many ways a creative art based on the use of online marketing tools that help us gather and organize the information to be contained in the article. Read More

Squeeze pages aren’t quite the same as landing pages, although there is a certain similarity. Both are intended to have just one clear call to action. Both have marketing texts that make sure that people who reach them know where they’ve landed and what the service is. Read More

The new "Ultimate List" of Ultimate Marketing Lists features six groups of marketing resources that cover the major components of what you need to know to build a foundation of online marketing knowledge and create solutions for marketing problems. Read More

A good landing page takes its readers on a journey. Long or short, its elements must combine to bring each visitor to the same final destination – a conversion. How the landing page is formatted either eases their way or throws up roadblocks. Read More

Nonprofits use blogs to tell stories that inspire people to become involved with the purposes of the group. They share information about unique individuals who have overcome difficulties through the help of the organization, and how community support is needed. Read More

Learning how to converse on social media, knowing your audience, listening to their concerns, providing high-quality content and measuring your results, you can create successful campaigns to push your nonprofit to the next level. Read More