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Cash flow is the lifeblood of every small business! If your company was a car, cash flow would be the fuel that keeps it running. The challenge for business owners is to not only keep the tank full but to have fuel in reserve in case they get caught running low in between gas stations. In other wor Read More

Less than a week after Amazon cracked down on fake reviews by filing a lawsuit, the sale of fake reviews at Fiverr.com still seems to be occurring. And people still appear to be buying the services. But it’s put a dent in the activity. Read More

HubSpot have collected 12 places on the web where you can browse and search for examples of great marketing -- including website design, design in general, email marketing, and social media pages. Check them out, bookmark them, and use them to inspire your own marketing strategy. Read More

Lead nurture, it's not just for big corporations. Learn how this effective technique can help small business owners turn every browser into a buyer. Read More

Connecting with your social media followers is something that is really important because this is what actually brings in more followers on the long run. If you cannot establish a connection with the follower, you can be sure that the results you will get will not be as great. Read More

The initial passion most business owners have when they first establish their business can eventually diminish. And while this is not the case for everyone, unless entrepreneurs adopts a proactive stance to keep them and everyone around them engaged, they may eventually suffer the same fate. Read More

A visual representation of the top 5 reasons for your business to create a strategy including Content Marketing. We've also got the top sources and best practices to get you started. Read More

The Pareto principle, colloquially known as the 80/20 rule, is a principle that business men and women should live by. Why, then, do so few of them know what it is? Here we define what the 80/20 rule actually is, why it’s so important, and why you should make it a part of every aspect of your... Read More

If you have a website for your business it is more important than ever to understand how search engines work so you can improve your online visibility and, just as importantly, avoid being penalized for breaking Google’s webmaster guidelines.

To the uninitiated Google can seem to move in strange Read More

Direct marketing is not glamorous marketing. But it is disciplined and can teach small business marketing a lot about driving business results from marketing activities. Why? Because direct marketing costs money. Read More