BizSugar.com › Marketing › Is Google Playing Fair In Search?

If you have a website for your business it is more important than ever to understand how search engines work so you can improve your online visibility and, just as importantly, avoid being penalized for breaking Google’s webmaster guidelines.

To the uninitiated Google can seem to move in strange and mysterious ways when it comes to ranking websites in search, which is being a little unfair to the search giant.

Google’s primary aim to return the best possible results for each unique search hasn’t changed over the years. It wants to make sure that it delivers the best results and ensure that people continue to use its search engine.