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Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere.

Bad idea or creative genius? I wil Read More

When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose Read More