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Museum of Brands, Packaging and Advertising London. A time tunnel journey from Victorian Britain to today of design and packaging. Read More

Do you trust people? Do you think people trust you? If you are a leader and your answer to the second question is no, or you are not sure, you have a big problem.  A leader without the trust of the people he/she leads is doomed to failure. Breaking Trust in Your Leadership Ability The [...] Read More

May seen like a sensible idea. Especially your competitors market their products or services in the same way. However you could end up as a sheep and not enjoy the success you desire. Read More

When asked if they have a relationship development strategy, many entrepreneurs a. leave much to serendipity and haphazardly build (and lose) connections; b. say it’s important, yet then claim they don’t have time; or c. scoff that networking and socializing take away from the “real work." Read More

Are you a marketing magpie?

In this guest post at Marketing Donut I explain why it's bad to be a marketing magpie, always on the look out for new ideas, and how to avoid it. Read More

Are you are looking to hire a digital / online marketer for your company? Here are some tips to help you select the right CVs for your interview shortlist … Read More

One way to evaluate your career is to consider what makes your job worth doing – or what a job worth doing would look like. Can you think of a reason to keep doing your job? Read More

The first step in choosing a new employee is writing the job description. This description gives potential candidates what may be their first look at your company, so you’ll want to make sure you follow these tips to help your job-posting stand out! Read More

The economy is slowly coming out of the slump and every business, irrespective of its size, experienced a downturn. One of the reasons many businesses survived the economic uncertainty is because of their longstanding goodwill. So what is “Goodwill” all about? It is an intangible asset for any busi Read More

We humans love to keep score. PageRank and Alexa Rank are ways of keeping score when it comes to your web site. Read More