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New threats, such as the “Man in the Cloud Attack” (MITC), underscore the difficulties in protecting data stored in the cloud. The problem is that very few companies are defending themselves against this new threat, and most don’t fully understand the implications. Read More

E-mail marketing is a great way to turn your visitors into subscribers.

If you wish to run email campaigns for the first time, you must be aware of the different platforms to use. Each has their own pros and cons.

But did you know that you can run an email campaign using Gmail?

The post c Read More

Entrepreneurs are often inundated by too much data. You need to cut through it in order to make strong decisions from it.

At least 2.5 quintillion bytes of data is produced every day (that's 18 zeros). In 2012, the entire World Wide Web was estimated to contain approximately 5 billion gigabytes Read More

Do you think you have an utterly unique product? Here’s the truth; you probably don't, and that’s not a bad thing. Some of today's most successful products aren’t all that new, original, or unique. True, you need to be innovative and flexible to succeed, but you don't have to reinvent the wheel.
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How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

In the world of online content, the topics people write about are often quite random. The goal of producing interesting and valuable content should be to establish credibility and drive visits to our websites. That can more effectively be accomplished by strategically choosing topics.

Is your Read More

You can’t survive as an entrepreneur without resilience, because you are going to fail at least once, maybe multiple times. That’s the nature of trying something that’s never been done before. Resilience means not giving up, and being energized by what you have learned. As Thomas Edison said, "I ha Read More

According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

Colors can have a tremendous impact on a consumer’s decision to purchase. With today’s three seconds to convince visitors to convert kind of world, it’s important to use colors, images and messaging the best way we can.

As our brains process images 60,000 times quicker than text, color can have Read More