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For small businesses, it’s important to have a powerful website. Therefore, as you begin the process of building the ideal website for your small business, it’s important to include several elements that will successfully portray your product/service and brand. Read More

Though the term “viral” has negative connotations associated with it (rightly so), in the world of internet marketing and blogging it is a positive thing. For bloggers and avid internet goers, becoming a viral internet sensation is equivalent to Hollywood stardom. Read More

We all want to speed up our blogs and one of the easiest ways to do that is by removing WordPress Plugins that impact load speed, and provide little value for our readers. Personally I have nothing against any of Read More

This is the first guest post on Alpha Efficiency and it's covering niche topic of blogging. Peter is our first guest and these are his tips. Read More

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, the Internet has surpassed Daily Newspaper, and is now second only to Televis Read More

AdWords is a PPC, Pay Per Click, advertising service offered by Google. When most people think of PPC, AdWords is the program they think of. It has set the bar and remains the most popular PPC program advertising available to business owners. Read More

Advertising can seem very challenging when you're on a small business budget. But there are ways to reduce your ad spend and really make an impact. Here are six ways to buy advertising on a budget. Read More

Standard advertising rates aren’t often talked about because the standard isn’t so standard. A media group, for example, that buys spots or places ads for several clients can buy spots in bulk and negotiate for a lower rate or get more “freebies” or “values”. In effect, a brand can get more exposur Read More

How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out Read More

You know why we love Santa so much? Because he knows us. He knows each kid on his list and he knows when a kid has been naughty or nice. He rewards the nice so why shouldn’t you?
Know your customer. Know their birthdays, anniversaries ,when they made their first purchase, their favourite dish in y Read More