BizSugar.com › Advertising › Retaining Customers – How Santa Claus Advertises to Retain Customers (Part 2)

You know why we love Santa so much? Because he knows us. He knows each kid on his list and he knows when a kid has been naughty or nice. He rewards the nice so why shouldn’t you?
Know your customer. Know their birthdays, anniversaries ,when they made their first purchase, their favourite dish in your restaurant. Observe what is the color of the shirt he most often buys. Does he have a child? How old is the child?