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It’s easy to get a social media page rolling, especially if you have the time and desire to give it your all. Yet, you’ll soon find that a pretty placeholder is not enough to achieve your business goals and make the investment worth your while. The true measure of social media success is what the e Read More

In 2014, many entrepreneurs will outsource their digital branding strategies to professional agencies. The Content Factory estimates that the industry average is between $4,000 and $7,000 per month — although there are online marketing firms for all budgets. For instance, our team at Mod Girl Marke Read More

Investing is like training for a marathon. Both require discipline, focus, determination, balancing risk and safety, and long-term vision. These investing rules have been tested and proven effective by generations of investors. Many people from every kind of background have followed these investing Read More

Have you ever thought about how your attitude may be affecting your outlook on life? A good way to start making progress in your life and your goals is by becoming more positive about life.

Here are 10 things that happy and successful people never say. Read More

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue Read More

Sixty-one is a lot of tools to browse through, so I thought I’d help out by categorizing all of them into a clickable table. The headings below will take you to each section within the post. Read More

Jobs don’t last forever, no matter how much we want them to. If you are seen in articles, events and conferences as only a part of a specific company then that is how you will be remembered. I am not saying that you shouldn’t represent your company, because you really should. If you work with a com Read More

For an owner, adding extra hands to your working capacity is a powerful force for improving your company yet many refuse to hire an assistant. An assistant’s purpose is to free your time to do the more important things that no one else can handle. Your principle responsibility is to produce profit. Read More

By Lisa Sills

Social media marketing is a valid part of a digital marketing campaign. While it may not necessarily lead to sales, social media marketing is particularly useful for capturing leads—especially if you’re active in a community. Read More

It’s no coincidence that Japanese cars continue to outshine US vehicles in quality. The Japanese have made achieving the highest levels of quality part of their business DNA. These major guiding principles are captured in Japan’s Five “S” System. Read More