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Small business owners with fewer than 50 employees are now eligible for a tax break if they continue to pay employees called to active duty in the U.S. military. The tax credit was included in the recently passed H.R. 6081, the Heroes Earnings Assistance and Relief Tax Act of 2008. The legislation, which was passed by the House and Senate in M Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More

As business owners, we have two choices in how we deal with the sluggish economy. We can watch the news and complain and worry about it OR we can choose to Reject the Recession and look for new ways to generate business. Here are a few ideas to help you Reject the Recession. Read More

The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007. As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates. That Read More

At some point in time we have all attended a not so productive meeting. We even wonder why we were asked to attend. I offer 18 tips for the meeting chair and participants on how to make meetings more effective. Read More

Banner blindness has been around since, well, the invention of banner ads. Ever since, experts have been discussing the ins and outs of banner blindness and ways in which advertisers can lessen the effect. Read More

GOOGLE is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time. The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track t Read More

The U.S. government has long supported a “big firm” economy with the idea that large companies are the primary drivers of innovation. But that's a recipe for stunted growth. So say Kauffman Foundation executives Carl Schramm and Robert Litan in an article this month's The American. The U.S. economy needs to grow at a 4% annual clip in the futu Read More

Return Path's Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from "legitimate" e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces. So nearly half of the time, e-mail marketers' messages don't get through. But there are way Read More

Actually, says the multi-millionaire founder of Maxim and other lad mags, you probably shouldn't even try. His book, How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets, newly published in America, mostly skips the braggadocio and platitudes typical of self-made-millionaire memoirs. Read More