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As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in t Read More

Donald Trump shares tips for surviving the devastation of this economy. Learn how to position yourself for what comes next. Read More

Check out these eight social networks with more specific purposes or narrower audiences than Facebook, MySpace and LinkedIn. Read More

Small business owners are banding together to encourage consumers to shop nearby independents. Read More

In the year leading up to this TED talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves. Read More

An 8-step plan to optimize your Web site content for online search. Read More

Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain and maintain customers. Consider the following ten-steps to make your business recession proof. Read More

In speech after speech, presidential candidate John McCain hammers on the claim that his rival Barack Obama will raise taxes on many small businesses. Should small business owners fear for their wallets if Obama is elected? Read More

Learn how alpha companies — businesses that dominate their industry or product category — earn top-dog position, according to Wes Ball, author of The Alpha Factor (thealphafactor.com). The article includes tested ways to increase revenues, knock out competitors, and create a winning brand. Read More

Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they're making lots of mistakes. Read More