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Marketing Automation Tools, such as Hubspot and Marketo, help marketers to consolidate and make sense of an ocean of digital data, and can greatly help with reporting. Sometimes using such tools enables competitive advantage, due to the closed loop functionality that many tools have. Are your compe Read More

LinkedIn can be an excellent vehicle for generating brand awareness. But how can you tell whether your LinkedIn campaign has been successful in improving brand awareness? Here are 3 metrics which will demonstrate that brand awareness has increased. Read More

It is widely accepted that LinkedIn is the go to social media site for business networking. It is free to join and there is no fee to connect with other members or join in any of the discussion groups. So what are the benefits of signing up for a LinkedIn Premium Account? Read More

The buzzword in the digital marketing world at the moment is content marketing. However, how much content is enough to produce a good ROI. Here we conduct an experiment to find out. Read More

An infographic which outlines a comprehensive B2B social media strategy. It describes all stages of the process involved in making those important social connections online, which will lead to generating more sales and leads. Read More

If content is the key to driving traffic, then social is the fuel which keeps it coming. However, underlying this is the importance of personas which will ensure that the traffic is relevant. Read More

Creating buyer personas is a fundamental part of any B2B online marketing campaign. Get your personas right, and you increase your potential to generate leads. Read More

The growth of your business hinges on outstanding pitches which entice potential customers into choosing you over your competition. A winning business proposal should include these five key considerations. Read More