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SocialMedia Networks says they're the first ad network to focus 100 percent on social media. They have over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications and they're appearing on Facebook, Bebo and MySpace. I asked SocialMedia's CEO Seth Goldstein a Read More

Small tweaks to your website can have a big impact on sales. Find out what acquisition tactics circulation and marketing professionals were swapping at the Direct Marketing Association's Circulation Day. The conference provided a peek at trends publishers are using to generate revenue. Read More

You can expect a changing workplace in 2008, centered around three themes: rising health-insurance premiums, expanding workers' rights and reforming immigration.

Although not increasing as fast as in previous years, health-care premium costs are expected to swell. Mercer Health & Benefits, a part of the global consulting company, projects that Read More

More employers now supplement salaries with one-time bonuses and rewards, with more than 90 percent of employers offering such "variable pay" in 2007, up from 80 percent in 2006, according to an annual survey of about 1,000 large U.S. employers by Hewitt Associates. Spending on such programs hit almost 12 percent of employers' payroll budgets Read More

Small business owners are not always the best employee motivators. Some are so wrapped up in operational issues that their people skills fall short. If your business already has employees or plans to hire them, these individuals will be critical to your success. You need to learn how to elicit good results from your employees without micromanaging Read More

With 150 million phone numbers now registered on the Federal Trade Commission's Do Not Call list, it seems clear most consumers don't want to receive unsolicited marketing phone calls. But apparently, it's not clear to everyone. The FTC on Wednesday announced multimillion-dollar penalties against three companies -- lender Ameriquest Mortgage Co., Read More

Gerhard Gschwandtner, Founder and Publisher of Selling Power magazine discusses Web 2.0 and other online marketing tips with marketing guru Seth Godi Read More

How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional markete Read More