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The main reason for the popularity of Shopify is that it covers any form of ecommerce business – whether the selling is through an online portal, social media, in-store, or in a mobile shop. It allows complete control over the branding of the online display items. The extensive dashboard has data d Read More

The entire Internet thrives on one thing; content! Without content the Internet will be a mere vacuum. And whether Internet marketers admit it or not, content is still king and it rules the Internet. A good reason why content marketing has gained prominence since many Internet marketers across diff Read More

Before you dive into the deep waters of lead generation, here are creative ideas to create an effective lead generating machine for your business. Read More

When most people plan their SEO strategies, they have visions of going viral and attracting hundreds of links and visitors each day. While those proactive steps are nice, there are actually several cleanup steps that marketers have to take before they can start improving through outreach. The good Read More

Don’t get distracted by shiny platforms like Snapchat or put all your chips into VR. Your target audience is watching videos on Facebook, and if you want eyeballs on your advertisements, there’s no better place to invest. Here’s why: Read More

Social media is where people are. For instance, according to the Business Insider information, people spend around 50 minutes daily on Facebook. They scroll through their newsfeed and regularly check what their friends and people they know are involved in.

That is why more and more businesses ha Read More

The route of marketing and advertising is pointing towards profound visual and social trade. With that in mind, Instagram is leading in this movement, making the said app as the best social media platform to advertise your products and services. Read More

In the last couple of years, mobile apps have enriched the daily lives of people no matter whether they are reading news, socializing, shopping or navigating. Mobile apps have enabled people to do almost everything from their phones. Read More

Email marketing is an integral part of any marketing strategy. But long gone are the days when a one-size-fits-all ideology was used for roping in new prospects. Email marketers now strategize their marketing approach and like to experiment (A/B test) with different elements to understand what thei Read More

The two biggest heavy hitters in the digital marketing world are currently Google AdWords and Facebook Ads. Depending on your company and goals, one of these platforms may be more successful for you than the other. However, with both offering such robust options for advertising, how can you decide Read More