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There are two key channels where you can find your audience - social media and email. Let’s take a look at how to leverage these channels. Read More

It’s easy to make a complicated product with many features, thinking the more you pack in, the more consumers will intuitively understand. This, though, is a classic mistake. Read More

When building and marketing an app, there are several components that come into play that impact the way the app behaves, resonates with the customers as well as ones that generate better traction. But none of these would work unless you’ve tried and tested them. Read More

Your landing page has to offer tremendous value and not simply act as an advertising page/banner for your mobile app. Here are ways to make sure you optimize your landing page for increased conversions. Read More

If you're launching an app-based business, stay clear of these problems that will sink your startup. Read More

A recent report from the GSMA and PricewaterhouseCoopers estimates that mobile health could save $400 billion in 2017. Here are some ideas for Healthcare marketers to help them grow the business. Read More

The healthcare, medical and fitness industries are getting a mobile boost in many ways, but we feel these four ways create the maximum impact on the industry, as well as the end customer. Read More

Following these 7 steps will put your app in the path to success, as demonstrated by some of the most successful apps in the app store. Read More

If you want to be competitive, your product better look great and be intuitive. Here are 7 resources to get you started into creating a stunning mobile app experience. Read More

Is it worthwhile to spend that time and money in developing your app? Here are some traits that predict mobile app success and the questions that you must ask yourself before jumping the bandwagon. Read More