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Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above-mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then lead to increased engagement. Read More

Designing for conversion doesn’t have to be daunting. Focus on the main action that you want the user to take, and be sure that at each stage in the design process, your “one thing” is still obvious. Read More

When the topic of discourse is related to the strategic implementation of social media, it is inevitable–perhaps even inescapable–that the conversation will steer its way around the importance of sharing updates, arguments over the quantity of engagement. Read More

Budget for paid content promotion is on a rise, 87% of all content marketers around the globe are planning to increase or continue with the present budget for the paid content promotion activity. Only 2% of them are going to cut-short on it. Read More

Even though social media is rapidly gaining popularity with people of all ages, many businesses still readily ignore this digital playground and dismiss it as anything but social noise. Read More

Once upon a time, keyword tracking was the king of search engine optimization strategies.Recently, social media keyword tracking has also become an important aspect of targeting audiences on social media networks. Read More

It would be nice if everyone in the world would fall in love with your brand, but, unfortunately, that’s not a realistic goal. A marketing campaign that tries to appeal to everyone will be bland and directionless, lacking any real strategy. Read More

Knowing which websites your potential social media audience is following and what websites they are sharing can provide you with significant insights into the type of content you want to create. It provides you with the topics that you want to cover and the frequency in which you wish to publish. Read More

Enlisting influential bloggers can help expose your content to a larger audience, thereby increasing your brand’s exposure. While I’m sure having the endorsement of actors and celebrities will provide your brand global recognition, this isn’t always feasible, appropriate or even attainable. Read More

There is no denying the importance of having the capacity to monitor social media performance. The first thing that monitoring your performance on social media does is provide you with a lucid view of where you stand compared to your competition. Read More