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Social is easy – if you have solid content and the means to distribute it. As a marketer, however, your attention is split between a bunch of tasks at hand. It isn’t easy to give social media marketing the undivided attention it needs to get your approach to it right. Read More

Acquiring customers is nice. Retaining customers is good. But turning your customers into brand advocates is best. Word-of-mouth has ‘always’ been one of the cheapest and most efficient forms of advertising. Knowing this fact, brands are including this approach in their marketing strategies. Read More

With over 400 million users within a month and more than 20 billion total Instagram video campaigns and photos shared, Instagram has gained a special place in the world of social media advertising. Notably, there are reports that younger users are now shifting away from FB to Instagram. Read More

Remember the time when you had to buy something and you did not use the Internet to find it? Yeah, that can be a difficult one to answer. Before visiting a pizzeria, store, or any other public establishment, most people today would begin by searching the Internet for reviews of these places. Read More

A loyalty program should make the customer experience better. Make ‘em smile! Consider every touchpoint you have, where the loyalty program meets the customer, and try to make it memorable through the language and the offers. Read More

The importance of content marketing in the world of business cannot be overemphasized. Whatever image is projected about a product or service would go a long way in sealing customer loyalty or raking in profits. Read More

The power of Facebook is unrelenting. But now, there is a new kid on the block: Facebook Messenger. Facebook Messenger is no longer just a way for friends and family to communicate; it is now an innovative tool for shopping, marketing, productivity, and personal improvement. Read More

When it comes to social media marketing, the bigger firms are miles ahead of small businesses. They have the budget to hire the best marketers and purchase the best of tools for social media marketing and management. Read More

Digital branding is a broad term that encompasses all of the ways that businesses court consumers online. While “digital branding” is a broad term, it’s used to describe the combination of content marketing, influencer marketing, SEO, social media, and online advertising. Read More

With the rise of IoT, responsiveness has become one of the most valuable qualities of any business, tech, advertising and content professional. It’s hard to be responsive without an updated knowledge of market trends and breaking news. Read More