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Journey mapping has been around for a while now. We've seen concepts like the buyer's journey and the sales funnel, but what they fail to acknowledge is that pain points exist within each individual stage of each journey. These pain points serve to reduce satisfaction levels and detract customers f Read More

In order to nurture sales leads effectively, we need to know how they progress towards a sale as well as how to effectively communicate with them throughout the buyer's journey.

In this very comprehensible infographic, you'll learn about how your prospects move through your sales funnel from vi Read More

There are a few aspects of social media that need to be addressed in order for brands to experience success on any particular platform. Arguably the most important factor is social presence.

Yes, it's partially about engagement and driving conversations. But sometimes it's as simple as just bein Read More

It's no secret that marketing and psychology go hand-in-hand. But brands generally don't actively address how psychology affects their promotional messaging and sales tactics.

Truth be told, it can make a huge difference when it comes to attracting and converting leads in your sales funnel.

T Read More

The visual revolution is upon us. Now that online users have shorter attention spans and MUCH higher selectivity, brands need to use more visually appealing content to captivate their audiences.

The issue is that many brands aren't aware of the best practices when it comes to selecting and creat Read More

What's the deal with account-based marketing and why is everyone getting so excited about it?

This article defines the systematic processes involved along with the potential benefits for business owners.

Learn about why account-based marketing is important and whether or not you should be imp Read More

All businesses need leads to survive. To get leads you need an effective lead generation strategy. A huge part of this strategy is managing your lead and customer information. These functions can be extremely time consuming if you're trying to accomplish them manually. Fortunately, there are a bunc Read More

Blogging has become one of the most effective ways to increase your brand's presence online. Whether for personal or commercial use, blogs can help to increase exposure, rank better on search engines and build authority through expertise. If you're looking to start a blog for your business, here ar Read More

Customers are a critical resource for any business venture. Businesses are constantly implementing new tools and strategies to make our customer relationship management function more efficient. So why is it that more than half of businesses fail at their CRM strategies? Read More

Thinking of outsourcing your B2B business' lead generation function to a professional agency?

We've created this article to help you make a sound business decision. Read More