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Some lead generation campaigns could lose control over other areas of their marketing process (much like the new TMNT movie). Here's how to correct them. Read More

There are many forces in today’s marketing that really emphasize messages that are relevant to a target audience. It’s like an SEO marketer who focused too much general web rankings and not considering local searches (something which Google itself just dealt with via its new Pigeon algorithm). You Read More

As you continue to grow as a business, the number of customers you acquire and retain eventually grows with you. That could mean encountering a lot of people with directly opposing views on how to get things done. That’s why you need buyer profiles. They’re not just means of organizing data. They’r Read More

In the spirit of Comic-Con, here’s a little trope that’s often recognized but not openly talked about: Research, Inc. Technically, every company has its own version of the R&D department. But when it comes to seeing it in movies, it’s usually the department that’s often shrouded in mystery (even to Read More

Sometimes the new guy isn’t just some intern working in the back office. Sometimes it’s a new member of your sales team. But like any new hire, there’s a typical chance that they need a lot of help working with your business’ older appointment setting process. Read More

There’s nothing wrong with being results oriented or in being optimistic after a good start. What’s wrong is if you base the quality of your entire lead generation process just on that. A lot can still happen and that is why you still need to watch the rest of the game. Read More

Despite their influential status, decision makers and high-ranking executives are still people. They have a human side to them that can still be appealed to Read More

It’s one thing to thing to plan calls around the same time as national holidays but another when some commemorative days carry a less merry Read More

What’s the one word that closes more sales? If you ask Grant Cardone of Cardone Enterprises, it’s the word ‘why’. Looking at his examples though, Read More

Telemarketing for financial services demands a thinking that is not black-and-white but objective. It sees each prospect as an individual case. Read More