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Building an audience around what you have to say might be one of the most powerful inbound marketing techniques. This post shows you how to get started. Read More

How are you taking advantage of Spotify's 48 MILLION free users in your digital marketing strategy? Did you know there are some (very) simple and free ways to distribute your brand through Spotify? Read More

Hundreds of hashtags have showed significant importance over time on main social media channels. Here are some of the most important hashtags of all time.
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Despite being the best at their time, Don Draper could only dream of an element of audience communication that we brilliantly exploit today: conversation! Read More

With elections & referendums coming up in several places of the globe, I thought it would be interesting to write about how this one politician takes advantage of social media. #‎obama #‎socialmedia Read More

To become a viral legend then, is to become a vehicle for emotion. And that's the only predictable thing about the unpredictable awesome of viral trends. Here's a story about a man named Ed Balls who keeps defining how something becomes viral on social media & the internet.
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On this guest post, our investor Fernando Ferreira (Portugal Ventures) gives fantastic insights on what VCs are looking for in their seed round investments. Read More

Do you know how much traffic you get from Copy Paste sharing? We've seen websites having 99%+ of their shares made this way. Read More

Social media is a complex job and much more than having fans or growing followers. Read now our reflection of the three stages of your social media strategy Read More