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UTM codes shaped the current state of web analytics. But they failed to absorb the behavioral changes of social network effects. Should you believe your data? Read More

Interesting content on how eCommerce companies can take advantage of proper content strategies and a few tactics to get started quickly. Read More

After working with more than 120.000 websites we're (still) learning a lot about the relationship between content and Social. Impressively, we don't find any correlation between page views and engagement or virality. With that in mind, we developed a new framework for content engagement. We hope pu Read More

Tracking Social Media ROI & conversions has never been easier with this instant google analytics integration. Read More

Due to recent updates Facebook’s API, millions of websites lost their Facebook actions’ values. For some, this was a business breaker. Popular services like SharedCount and ShareTally are shutting down. Here's how you can overcome this. Read More

Tracking social by looking at the # of likes is about as useful as rearranging the deck chairs on the Titanic. Learn how to master Facebook's news feed! Read More

Hugo's debut on our blog is all about our latest product updates. There's a new social analytics dashboard, with intra-day live analytics and the much-awaited virality alerts for Slack & Email. An amazing day for GetSocial and, we hope, for content performance analytics & social media. Read More

Dark Social is all the virality you cannot see. Invisible traffic to your site, driven from links pasted to a friend in WhatsApp, sent via SMS, dropped into a Slack chatroom. These personal, mobile referrals create the black box in a content marketer’s performance data. And that box is getting bigg Read More

What are the best tools for marketers? Check out this post for a roundup of six tools which make marketing much easier and more effective. Read More

Sharing has changed. Social has changed. Dark Social has risen. Non-voice time spent on mobile devices is expected to grow by 403% in just 5 years while every other traditional medium will lose usage. You’ve probably heard the phrase ‘the medium is the message’ but socially, in a mobile environment Read More