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Like most small business owners, I have a long list of things I want to do. Recently, I've been plowing through my "to do" list and have had a few light bulb moments along the way. Read this post to discover 3 of my most effective marketing activities Read More

Have you ever thought about how your content can improve the customer experience for your organization? A holiday in Bali turned out to be a good case study in how to do just that Read More

Darren Rowse from ProBlogger challenged his readers to take the 7 Link Challenge - a blog post describing our own efforts in 7 predefined categories. It turned out to be a great exercise in reflection and had me thinking about my own blog in ways I hadn't before. Have you taken the 7 Link Challenge Read More

Newsletters, while very effective marketing tools, are quite common and you need yours to stand out. Here are 5 tips (and some samples) to inspire you Read More

How we say something is just as important as what we say. Using non-words - even those in common usage - can damage your brand. Read this post to find discover the "unwords" driving people nuts Read More

The FAQ is one of the most powerful pages you can have on your website. Many people overlook it or feel like it’s wasted information. Why not make the page do some heavy lifting for you? Read More

Like many small business owners, I have to prioritize my tasks with customer demands always ranking first. School vacation changes the mix a bit with family battling for the first spot. Nearly everything else languishes - including my website. Read this post to discover a little trick to keep things ticking over Read More

How often do you pass on the details of a blog post or an online article to your network? I do it all the time. Read this post to discover one little trick to help promote your website. Read More

Play School is a half hour children’s program aimed at encouraging a child to wonder, to think, to feel and to imagine. That’s not much different from the goal of most blogs. It occurred to me bloggers could learn a lot from the Play School presenters. Here are some of their tricks that easily translate into great blogging techniques. Read More

Do you know where your customers and prospects need help? Do you know what pain they're experiencing? Have you ever asked them? If you have, do they always say, "Nothing"? Read this post to find one simple question that can help get past the barrier Read More