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Marketers know that when done correctly, content marketing can be a valuable marketing channel. If done improperly, marketers can violate copyright law and expose themselves, their employers, and their clients to legal risk, money damages and embarrassment. Read More

It’s Breast Cancer Awareness Month once more, and brands, once more, are getting it all wrong. On the surface, this is a worthy cause. But this is also an example of a drive for a cause that’s gone awry. Despite stated good intentions, the execution of the efforts is less than inspiring. Read More

Text messages boast a 98% open rate, while email, on average, gets a mere 20% open rate… if you’re lucky. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. Read More

Part of social media marketing has nothing to do with directly promoting yourself or your company. It’s about humanizing your brand, making it relatable. Folks are a lot more likely to engage with a company with which they identify/ Read More

The world lost another titan on Sunday with the passing of Arnold Palmer. But while he made over $7 million on his golf career, he brought in more than fifty times that off the course. Why? Because he was a master marketer. Read More

Design plays a very important role in helping to market and sell products and services. This is true even for common products such as pizza. Here's a good look at the design lessons from pizza product and packaging design. Read More

Perhaps not as much as we’d hoped, but marketers have become less cowardly about embracing diversity. And thank goodness. Read More

Twitter background image real estate is too precious to waste if you want to portray your brand quickly. Need some ideas to stand out? Take a look at what these 9 entrepreneurs and innovators are doing. Read More

You don’t have to be a Beckham or soccer fan to learn from and emulate the gumption Beckham showed when he played. Because at some point, you’re going to be at the 50 yard line facing a long shot, and you’re going to need to take it. This is especially true for startups. Read More

It's tough to execute effective marketing campaigns without some design help. When you find yourself working with a designer, these are good tips... Read More