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Stuck for content marketing ideas? Try these six techniques to jumpstart your creativity. By combining cognitive approaches and brainstorming methods, you'll discover content ideas at a much faster rate. Read More

Of the many ways to structure content marketing, my favorite is The Motivating Sequence. Direct marketers have used it for decades, but you can also apply it in many types of marketing content.

This is how the Motivating Sequence is organized... Read More

How can you differentiate your product from the competition without sounding like a sales pitch? Get customers to tell it for you. Read More

Discover the steps to improve your lead nurturing. Topics include using the right content, qualifying prospects, and implementing closed loop marketing. Read More

Content marketers frequently debate the pros and cons of requiring web visitors to register their email. But it doesn't have to be exclusively one way or the other. Try these techniques ... Read More

When you're not able to keep in touch with customers as often as you like, an e-newsletter is a great way to keep your company on their radar screen. It's also an economical promotion method. Here are 9 tips to keep your email subscribers engaged with your content. Read More

An FAQ (Frequently Answered Questions) page is one of the most important sections of a website. Well written questions and answers can boost your rapport with site visitors. And it saves time by reducing email with questions that you've probably answered over and over again. Read More

If you want to differentiate yourself from your competition, then you must have a strong unique selling proposition (USP). Most business owners never bother to create one. And they're losing out on sales and inquiries. Read More

Trying to insert keywords and keyphrases that sound natural and not forced has always been a challenge in SEO coywriting. Here's three techniques to use to make your SEO copy flow smoothly. Read More

Making your print ad look like all the other ads is the worst thing you can do. Instead, use these techniques to make your advertisement stand out. Read More