Of the many ways to structure content marketing, my favorite is The Motivating Sequence. Direct marketers have used it for decades, but you can also apply it in many types of marketing content.
This is how the Motivating Sequence is organized...
Testimonials and Beyond: How to BulletPROOF Your Content
Posted by
DavidCoyne under Direct Marketing
From http://b2bcopywriter.net 3893 days ago
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“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
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