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Social media is an integral part of the Web. But just how big a part? To answer that question, let’s take a look at five crucial figures. Read More

Analyzing data from a number of nonprofit marketing campaigns reveals three key advantages of incorporating an online fundraising component. Read More

Sometime it’s a good idea to go back to the basics to make sure you’re constructing emails with proven best practices in mind. Follow these 12 tactics to make sure your company’s email communications don’t end up in the trash (or worse, the dreaded “Junk” folder). Read More

People read differently on the Web. They scroll and skim. That means you need to write differently. Follow these eleven essentials for writing the best possible content (for both readability and SEO). Read More

For businesses and organizations, the mobile revolution cannot be ignored. Marketing is about bringing your message to people. Since people are glued to mobile devices, that’s where your message should be reaching them. The numbers paint a picture of the great potential mobile marketing has to offe Read More