Don't fall victim to Shiny Object Syndrome.This often occurs when we choose emerging media simply because it's "innovative," rather than helpful in achieving a particular goal. If used for the right reasons, emerging channels can be very powerful. But if used oafishly, they can flop magnificently.
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Online Marketing 101: Are You Prone to Shiny Object Syndrome?
Posted by CateCosta under Online MarketingFrom http://catecosta.sharedby.co 3998 days ago
5 Startup Naming Rules From SXSW
Posted by CateCosta under MarketingFrom http://www.entrepreneur.com 4005 days ago
When naming a business, don't fall into the trap of making it so incomprehensible that your brand is lost. Consider these steps to find the best name...
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Entrepreneurial Goal Alignment Check-Up
Posted by CateCosta under ManagementFrom http://www.catecosta.com 4008 days ago
No matter why an entrepreneur starts his or her new company, it’s very common that somewhere along the way s/he loses sight of what the original goal was. That’s why it’s so important that all entrepreneurs regularly check in with themselves to ensure that their actions and business strategy contin
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5 Strategies for Better 'Link Building' and Improving Your SEO
Posted by CateCosta under Online MarketingFrom http://www.entrepreneur.com 4008 days ago
With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
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Creating an Ironclad Credit Process
Posted by CateCosta under FinanceFrom http://blog.score.org 4009 days ago
If your business extends credit (or even considers it) you know how important it is to maintain a well-organized credit process. And if you don’t know it, you probably have trouble getting customers to pay you on time. If you are going to extend credit to customers (which, there are reasons many co
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10 Questions to Ask When Hiring a Mobile App Developer
Posted by CateCosta under Human ResourcesFrom http://www.entrepreneur.com 4010 days ago
What you need to know when searching for the right person to design your company's first mobile app.
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10 Easy Ways to Promote Your Site Through Link Building
Posted by CateCosta under Online MarketingFrom http://www.entrepreneur.com 4013 days ago
If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
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How to Grow Your Email Subscriber List
Posted by CateCosta under Online MarketingFrom http://blog.intuit.com 4014 days ago
Email marketing is still one of the most successful forms of marketing for businesses, but only if you have people to send those emails to. Here are some tips for getting people to sign up for email list so that you can start spreading the word about what you have to offer.
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How to Squash Self-Promotion Shyness and Start Successfully Marketing Your Startup or Small Business
Posted by CateCosta under MarketingFrom http://www.catecosta.com 4014 days ago
Many entrepreneurs and small business owners, especially women, feel a bit uncomfortable with tooting their own horn to promote their business. But getting the word out is key to success in business, so here are a couple of tips to help you get over this self-promotion shyness and start telling the
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3 Ways to Determine If Your Startup is Ready for Press
Posted by CateCosta under Public RelationsFrom http://www.youngentrepreneur.com 4019 days ago
Of course, every small business or startup wants to see its name or its product in the news. However, if you're not prepared to handle the consequences of being in the news, having people talking about you can be a double-edged sword. Here are 3 ways to know if you're ready to handle getting press.
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